David Hatch

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May 01, 2006

Day Next (Adobe.com + Macromedia.com = New Adobe.com)

 

I wanted to talk a little bit about the new Adobe.com web site which launched April 30th. This event also coincides with the permanent retirement of the Macromedia.com web site. Quick note for all those sentimental types out there, me included (as I worked on many macromedia.com site launches during my 9 year tour of duty for that company): don’t get out your violins yet as many of the best practices from both sites are reincarnated in the new one. All the content from the former macromedia.com site is now part of Adobe.com. If for some reason you can’t find something please let me know.

 

Goals and Objectives of “Day Next”

The basic idea was to create a “one company experience” for the web site. Where there used to be two sites, now there is one. We also wanted to achieve a level of technical efficiency by creating a single production environment where before we had two (but I will leave it up to others to write about this). I have been concentrating on the user experience aspect so I will focus more on that in this entry.

 

Elements of the "Day Next" User Experience

With respect to the user experience we wanted to create a common experience for users as they navigated across the site (as compared to pre-“Day Next” where we maintained separate sites and user the experience moving between them was quite jarring). The way we accomplished this is below.

1. New UI for combined site sections.
   We created merged site sections where before there were 2:
   • Single homepage
   • Single global navigation  
   • Single key site section for each area of overlap between the two sites (ex: support, search, store, company, showcase, solutions, etc)
     
     
2. Page migration prioritized by user traffic
   Migrate high level pages based from Adobe.com into Dreamweaver templates affording us 100% control over layout using CSS (all Macromedia.com pages were already in the templates. The algorithm we used to determine which pages we should make it to the migration list is below.

   Algorithm for Page Migration

   • Primary Rules
     • Top 90% of traffic (page X is in the top 90% of traffic)
     • Strategic areas (page/section X is very important to the company)
     • High level pages (page X is linked from the global nav or home page)
       
       
   • Corollary Rules
     • User flow continuity (page Y is the next click from a page X)
     • Section cohesiveness (Page Y is in part of a page X's section)
       
       
3. "Light Touch" reskinning of non-migrated pages
   Reskinned all remaining pages of Adobe.com that did not fit into the above migration algorithm so at the very least they had the same global nav, were centered within the browser window, and had some minor style updates to them. We did this to promote continuity of site experience.

 

(EDs) Experiential discontinuities we know about

While the majority of page flows will be seemless, we do know that there are bound to be some wierd experiential discontinuities (EDs). The most glaring current EDs are listed below.

• EDs that hurt: Travelling to untouched old adobe.com pages will result in the appearance of the old adobe.com global nav... ouch that hurts (we know). We are working to convert those pages as we speak.
  
  
• EDs that annoy: Travelling from pages in new templates to "light-touched" pages will result in your local nav (side nav) jumping from right to left... ouch we know that hurts, too. We are working to convert these pages as well. We promise!
  
  
• EDs that perplex: Sometimes you may get to a page that appears to indicate we forgot that Macromedia is no longer exists. If you ever stumble across a page like this (you'll know it when you see it), we apologize and are working on it.
  

There undoubtedly are weird experiences out there that we don't know about due to the hazards of working on a site with over 300,000 pages, some of which have existed since time immemorial. In the case you do stumble upon something strange, please let us know.

 

Much more work ahead

While there is clearly much more effort ahead, the "Day Next" project represents the first major step in creating a single website that serves the combined users of both previous sites. Did we do a good job? You, of course, will ultimately be the judge of that.

If you have comments, concerns, positive feedback (we humans like to hear the good stuff too), please let us web team folk know.

Send feedback to webfeedback@adobe.com.

 

David Hatch
Chief Information Architect
Adobe.com
May 2, 2006

 

Posted by dhatch at May 1, 2006 01:54 PM

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