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March 08, 2005
Chicken stats
Chicken stats: AdWeek discusses the effectiveness of Burger King's "Subservient Chicken" piece. The food company didn't discuss dollars, but did disclose 14 million unique visitors, 396 million total hits, and steadily increasing orders for chicken sandwiches (although they didn't test how sales linked to site visits). Hmm... couldn't the website have some text saying "Tell the clerk you're a subservient chicken to get a free gift" to track how many store visitors were driven by site visits?
Posted by John Dowdell at March 8, 2005 04:07 PM
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