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January 27, 2006
Ads go 8
Ads go 8: Web-ad company PointRoll licenses On2's Flix tools, for compression to the tighter video format in Flash Player 8. The significance? Ad-serving companies (DoubleClick, Google, more) do a lot of capabilities testing on many of the world's browsers, and their measurements have convinced them that SWF8 is now a viable format to offer to the general public. The specific percentage of Flash8-enabled audience will vary with the testing method (some ads use browser-script to query extensions, some use Player getVersion() tests, NPD uses consumer audits, etc), but their trends will usually be internally consistent across time. The advertisers are pragmatic, measuring their clicks... they're starting to switch over to Flash 8.
Posted by John Dowdell at January 27, 2006 07:49 AM
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» Good News For Flash from jloop == outburst
Looks like flash 8 is getting picked up by major online add distribution channels. I am sure this will do wonders for the plugin penetration. It will be interesting to see how advertisers will put limitations on cpu load and the new issues that f8 int... [Read More]
Tracked on January 27, 2006 09:47 AM
Comments
I can't tell you how excited I was to hear about this the other day! I work at an ad agency and I have to admit I get a little frustrated when I want to do something in Flash that can only be done in a higher version than the "vendors"/"partners" will allow. This is AWSOME news!
Posted by: Jason Fincanon at January 27, 2006 09:21 AM
And here I am doing some extremely cool pseudo-3d Flash stuff for a big product for a big name electronics company by way of a big name ad agency, all of this based on a big technology-driven country.. using Flash 6. Gah! Someone bring the future back!
Posted by: zeh at January 27, 2006 09:49 AM