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March 04, 2006
AP vs Reuters
AP vs Reuters: Mark Glaser writes of video platform strategies chosen by Associated Press and Reuters. The former uses Windows Media Player and requires Internet Explorer; the latter uses Brightcove's service with Flash. The AP network requires both a minimum version of WMP and a minimum version of IE, which only a subset of Windows or IE users will be able to install. Lengthy comments ensue, with the clear consensus emerging towards audience inclusiveness and low audience costs in viewing. Says Michael Bazeley of the San Jose Mercury News: "I can't fathom why any online news pub would want to alienate so many users, especially when cross-platform Flash video is so mature and widely available, and when the video is generally available at so many other sources, such as Yahoo and CBSNews.com. I can't believe we're still foisting platform issues on our users."
Posted by John Dowdell at March 4, 2006 01:36 PM
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Comments
hi John,
Wanted to say thanks for taking the time to correct my post at my blog at let you know that a few hours latter I updated the post: http://www.marketing.fm/2006/03/03/internet-explorer-no-longer-allowing-macromedia-flash/
also got to reading your blog too...thanks!
Posted by: Eric at March 6, 2006 12:44 PM