JD on EP

Craig Goodman has info on the new Developer Center.

Didn't Netscape bundle its Browser with the Flash Player a long long time ago?

I hope Opera and Firefox start bundling it again :)

Glad the new Adobe site looks more like the old Macromedia site, luv the Flex type panels :)

While I'm sure it's a sentimental moment for everyone involved, and I really do miss many aspects to the MM site (a favorite among my employees!)...I have to say that the segment of the end-user community that I'm most in touch with (Creative Pro's in media and entertainment) is incredibly optimistic regarding all the benefits being realized by this M&A.

The new Adobe site being, of course, one of them. But the hybrid brand makeover has extended to its tradeshow booths --most notably at the NAB show in Vegas last week. Adobe's booth this year was night and day from former tradeshows --brighter, more open, gallery-style, much more hip, presenting a forward-thinking design...And reflective of the community in its messaging and its terminology. Brand, at the end of the day, is only meaningful in the emotional connection that it delivers to its end-users. And with all the change that the media industry is undergoing --mobile content, digital intermediate, tapeless workflow-- end users are looking for a fresh voice to add to the mix.

Kudos to all involved (in what I can only imagine was a mammoth undertaking) in brand-convergence.