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April 07, 2006

Rich Media *and* Lean

Rich Media *and* Lean: Don Dodge on web audio and video: "I am a speed reader...and writer. The scroll wheel on my mouse is one of the best tools ever. I want to be able to scan through a post and quickly absorb the key take away points. Most Internet users have become very skilled at speed reading. Until audio and video have really good, accurate, tags and summaries, I will not waste my time with them. If video clips had good text summaries and maybe a storyboard of screen shots I could quickly determine if I wanted to invest the time to watch it." Video adds lots more clues about the full meaning of a message, but text can get to the point faster. Sometimes I *want* to hear two people talk over a topic instead of reading a transcript -- the way they speak together provides meaning beyond just the words. We don't need full text transcripts; just an accurate, concise idea of why listeners might want to invest their time in a file. (Then again, lots of email and bloggery never gets to the point, so this might be an uphill battle.) Good comments at Dan's place too, showing how different people fit different media types into different daily schedules. Richer experiences can engage the audience more deeply, but we need a good lean synopsis of why they'd want to do so, as well.

Posted by John Dowdell at April 7, 2006 08:14 AM

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By the way, I got to Dan's post through a Memeorandum thread about a Forrester poll showing 1% of consumers reacting to "podcasting". The thread attracted my attention because of all the people hollerin' about how wrong Forrester was, but few of these attacks I read through had a link to a specific claim that was rebutted.

I'm guessing it was probably a survey methodology difference at the core, but all the podcasting enthusiasts didn't get to the point of what they objected to in Charlene Li's article, and provide the reader a way of comparing claims. Ironic, in light of Dan's point above.

Here's Charlene's source info: "Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. " No idea of how that survey was conducted, or who the sampled audience was. This methodology info is probably in their full paid report and her post is more like advertising than a solid statement in itself, but there's been a whole lot of blogosphere noise'n'fury this morning over an example, where text does not automatically suffice.

Posted by: John Dowdell at April 7, 2006 08:37 AM

Lean and indexed definitely make video more useful.

Playback speed is also an under-rated aspect of information-videos (differentiated from entertainment-videos). Consuming a video feed at 2x's real-time speed still allows you to hear and understand the important information without losing much visual information - particularly true with talking head videos. Being able to change video playback speed allows the viewer to speed through the sections with low information density without missing anything. When a section with high information density is encountered they can slow the video back down to real-time or slower to absorb all the details.

When professors provide video recordings of their lectures, students will often use this technique to "scan" through the boring bits. This allows students to learn in faster-than-real-time. Imagine completing a 4-year degree in 2 years.

For many years now, I've been hoping for the Flash Player to be able to play back audio and video at non-real-time speeds. It's a feature that other video players/formats have had for some time and would make Flash videos more useful.

Posted by: Bill Brown at April 7, 2006 09:09 AM


Don't forget video hyperlinks, the ability to navigate to a section of interest in the video. Nobody shares video hyperlinks right now, although most video players support it. There is a technology waiting to be used for productivity purposes!

Posted by: Stephane Rodriguez at April 7, 2006 09:40 AM