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May 24, 2006
Document engagement
Document engagement: I've been highlighting PDF articles here, to provide Flash/CF/etc folks with more perspective on the rest of Adobe's business, and a better ability to predict Adobe focus and growth. An analyst from Piper Jaffray attended the PDF2006 conference in Orlando this week and interviewed attendees. The majority reported increases in demand within their companies for Acrobat technologies, for "richer", more collaborative ways to work with documents. The "intelligent document" world is invisible to most of us, but there's great pull for improvement within large workgroups... adding synchronous Breeze communication to asynchronous Acrobat collaboration is when things will really start to kick off, I think. Anyway, these large businesses and institutions are investing quite heavily in Adobe technology already... it's a different situation than when lil' old Macromedia went cold-calling on the enterprise. You may not work much with such documents yourself, but people who do can have a great effect on the overall adoption of the technologies we want to see in the future. Good trends.
Posted by JohnDowdell at May 24, 2006 03:42 PM
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