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May 23, 2006
Google AdWords adds video
Google AdWords adds video: Big topic of conversation today... lots of commentary. The Google revenue-sharing ad model adds "click to play" Flash video to its current text, GIF, and SWF ads. I wasn't able to determine minimum Player version earlier today -- their demo doesn't seem wrapped like a real ad would be -- I need to research more today. (I also wish Google respected trademarks in their text... leads to further dilution.) Amit Agarwal wonders how Google handles visitors who lack the minimum Player. Michael Arrington thinks the Google plan won't work... the many comments break down between "i wont use it" and "i can see how someone might use it". Incremental Blogger notes an increasing acceptance of both video and screencaptures among websites and their audiences. New York Times doesn't mention the underlying Adobe Flash techology, but does mention AOL and Lighteningcast, another SWF-based video advertising provider. Got Ads, another blog without easy-to-find author name, shows what happens when you set your global Player local storage options to zero (Google stores ~1K data locally). There's widespread consensus that the "click to play" format is not intrusive, although some bloggers write before reading the details. My main thoughts are with how the increasing acceptance of Flash-based video will further increase the adoption rate of Adobe Flash Player 9... Flex 2 work will find capable audience machines exceedingly quickly. If Microsoft's ad services try to catch up, then what will they use for the video delivery format...?
Posted by JohnDowdell at May 23, 2006 12:30 PM
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ValleyWag has another summary of weblog commentary: "Today Valleywag slogs through Techmeme so you don't have to, to cover the chatter about Google's video ads...."
Posted by: John Dowdell at May 23, 2006 04:00 PM