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August 20, 2006
Lenovo, Adobe Elements
Lenovo, Adobe Elements: This deal shows some different sides of Adobe than what we usually talk about here. Lenovo took over the ThinkPad line from IBM, and will be including Adobe Photoshop Elements and Premiere Elements on their academic Windows systems. (Lenovo also sells high-end Linux-ready systems now.) Weblog discussion focuses on professional creative tools and development environments, but there is also simpler, more economical access to Adobe media technologies too. What's more, the Elements line is widely deployed to the world's computers, becoming part of computer users' habits, their expectations. We hear a lot of speculation on weblogs and mailing lists about the next version of Creative Suite, but what might happen with the next generation of the Elements line, as it takes advantage of the Macromedia technologies? (That's a rhetorical question -- I don't know future features myself yet -- but the possibilities are interesting, eh?) Another angle here is the whole mass-distribution system of academic sales, institutional sales, enterprise sales... in weblogs we talk about one-at-a-time retail pricing, but the different Adobe sales channels move these technologies much further than just the Adobe Store. Anyway, I'm glad Adobe has such business contacts with Lenovo, and this deal shows a different realworld reason behind the wide adoption of the Adobe media technologies.
Posted by JohnDowdell at August 20, 2006 12:39 PM
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