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September 27, 2006
URL SEO tips
URL SEO tips: None of us really know how all the major search engines work, but many people have discovered common traits among them. Authoritative inbound links usually rank highly, as do the HTML's TITLE, keywords and bodytext, but one contributor which does not receive its due attention is the path to the file itself. Here, a pseudonymous author at SEOMoz.org passes on some directory naming tips which seem consistent with recommendations made by others... it's nice to have a little checklist like this in one place.
Posted by JohnDowdell at September 27, 2006 03:18 PM
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Comments
John - Thanks for the link. Actually, I wrote that post myself (Rand Fishkin, CEO of SEOmoz), but I know it can be a bit confusing with the multiple authors on the blog.
As for the URL recommendations themselves, the list I made includes best practices for both marketing/human purposes and in how the search engines view URLs. You can track the data about short URLs, keyword usage and dynamic parameters back to comments from search engineeers at Google/Yahoo/Ask/MSN themselves.
Thankfully, this is an area where the engines are relatively open about best practices.
[jd sez: Thanks again for that write-up, Rand. When I can't find a realworld name at top or tail of a post, I don't know how to attribute it properly.]
Posted by: randfish at September 27, 2006 05:12 PM