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October 28, 2006
Corpoblogging truth
Corpoblogging truth: Chuq Von Rospach has left Apple, and here writes on Apple, blogging policies, and hits an important truth: "Here's the fun part: while Scoble talks about blogging as if there is no way to communicate without it being on a blog, he completely misses the bigger picture. IT AIN'T ABOUT BLOGGING. It's about communication. it's about sharing information. It's about solving problems. And while Scoble loves to babble about blogs (because he is, ultimately, a blogger, not a communicator), Apple employees have been out there working with the customer base... Apple long ago figured out that the REAL need is communication, and blogging is ONE tool that can be used for some aspects of communicating with customers... And THAT is why Apple has no blogging policy. Because, frankly, it'd just get in the way of what is already going on: working with and communicating with Apple's customers. Apple and its employees long ago figured out it was better to get the job done and not worry so much about taking credit for it... It's not about blogging. It's about communication, and it's about solving problems. And Apple doesn't NEED employee blogs to do that. It's been doing that all along." The phrase "corporate blogging" was first used by Farhad Manjoo in WIRED in May 2002, and my reactions then were remarkably similar to what Chuq's saying today. (Other stuff from that time includes "bloggers" as audience, press evaluating bloggers, reaction from existing Flash bloggers, but lots of secondary links in these articles have rotted away by now.) Weblogs are just a tool, and likely a transitory one at that. The real question is how well a group can learn from the outside world, not what means they use to do so.
Posted by JohnDowdell at October 28, 2006 09:00 PM
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Comments
>The real question is how well a group can learn from the outside world, not what means they use to do so.
The thing is, other tools don't get your content into Google (and other search engines) as well as blogs do. So, if you're looking for a way to communicate with the widest possible outside world, blogs should be your #1 choice.
Posted by: Robert Scoble at October 29, 2006 10:21 AM
I find Rospach's comments pretty funny. The Logic Pro community is pretty much completely ignored. Information often comes word-of-mouth. Apple prefers feedback from a few celeb customers rather than a wider base of discussion. Their customer forums are also not staffed by Apple moderators. So where then, Rospach, are the avenues from which your communication doth flow? Because I don't see them.
Posted by: Brett at November 1, 2006 07:50 PM