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November 22, 2006
Runtime adoption
Runtime adoption: Comparative stats here... CBS highlight clips on YouTube achieve significant viewership, 900,000 per day, making CBS content "among most viewed videos on YouTube". That's a top brand, on a top host, with its top content, where one audience member might watch a couple of shows at a sitting. Meanwhile the underlying Adobe Flash Player is still adding more than 5,000,000 new audience members every day, installing on over 35 million new computers every week. What's driving the world to adopt the underlying Player so quickly... what's causing the explosive growth in the installed base for Adobe Flex 2? It's the range of content out there on the Web, as well as the sheer pervasiveness of SWF use in all types of sites, that's outdrawing even the top individual brands... the success of this underlying media platform is driven, quite literally, by the very large range of people who already employ it. Even the top brand on the top host only gets a fraction of the audience created every day by the pull of the rest of the world's content. Remarkable stat, that. [via TechCrunch]
Posted by JohnDowdell at November 22, 2006 08:29 AM
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