« Soulless corporations | Main | Web storytelling »
December 23, 2006
Why "Sinatra"?
Why "Sinatra"? Joe Spolsky starts out clearly enough: "Nobody I know can understand a thing Steve Gillmor is talking about, mainly because he makes so many obscure references without explaining them. I thought as a public service I would provide a detailed exposition of his latest blog post, 'Bad Sinatra'...." Then I hit the scrollbar on my browser sixteen times, but still don't know what the "Sinatra" reference is all about. Journalists adopted inverted pyramid writing for a reason... if you get your main point up front, and summarize it again at the end, then we know where you're going, and can check whether you've gotten there. (There's mention of Apollo in here, but I think it's incidental.)
Posted by JohnDowdell at December 23, 2006 08:30 PM
Trackback Pings
TrackBack URL for this entry:
http://weblogs.macromedia.com/mtadmin/mt-tb.cgi/8208
Comments
Because Sinatra in his worst moments was a world-class practitioner of contempt for his audience, a nadir to which Gillmor is aspiring? Or maybe it was the violence Sinatra visited upon journalists who annoyed him.
Posted by: Paul Montgomery at December 24, 2006 01:09 AM
Here's a challenge for Adobe: get people like Joel to change their quick definitions of Apollo from this:
"Apollo: Project by Adobe to allow Flash applications to run on the desktop on any operating system."
to something like this:
Apollo: Project by Adobe to allow AJAX, Flash, and/or PDF applications to run on the desktop on any operating system.
But if that is too hard:
Apollo: Project by Adobe to allow Web applications to run on the desktop on any operating system.
Cheers,
-B
Posted by: Brian Lesser at December 24, 2006 07:16 AM