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February 22, 2007
Scaling editors
Scaling editors: The link goes to the Adobe press release for the online video-editing service which Photobucket launched last week. There's little hard news yet, which I suspect is due to the sheer number of partners the technology effort has. Some news articles say this work is "based on Adobe Premiere", but I think whatever is shared here is more in the nature of interface experience, workflow experience, file format knowledge, video algorithm knowledge and future integration possibilities... the online tool was created in Flex 2, and so can't directly share code with OS-native apps. The release sparks similar issues to today's Google Premier announcement... in both cases tasks that were desktop-only will now be possible with cloud-based processing and storage. But the scope of the jobs you'd do would differ with where the code is hosted and where the processing occurs... lots of people catch email on their handhelds, but still use laptop email when available... for rich-media processing it's hard for me to see videography professionals doing it all online. What I see Adobe trying to do here is to provide a continuum of tooling, from casual online use to dedicated offline professional use -- to enable anyone to enter media production. One startling angle to this editor is that the operating system doesn't matter anymore... if you're running the Adobe Flash Player 9 and have a network connection and browser, then you're good to go. OS-native coding would still have advantages, but wouldn't be the only game in town anymore. One article gave the project a product name, but I don't know on what info that assertion is based. TechCrunch has a comparison list of different online video editors today. That's what I've got so far, and I expect we'll see more hard info as more partners come online. It isn't a matter of "online vs desktop"... I think media editors will scale across different delivery channels, to provide editing experiences tuned to the needs of the different people using them.
Posted by JohnDowdell at February 22, 2007 01:48 PM
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