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April 14, 2007

Drive, Twit

Drive, Twit: When anyone can timeshift their TV viewing, how do you add value to a synchronous launch event? Host a realtime director's commentary, in 140 characters or less, on the Twitter service... adds more "right now" feeling to the event. That's what the "Drive" premiere is doing this Sunday evening on Fox. I think it's a good idea -- Connect might have been a little richer, but Twitter works great too -- and besides, I just liked that I could get away with using a title like that in a public post.... ;-)

Posted by JohnDowdell at April 14, 2007 07:37 AM

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btw, the New York Times article (alternate link) about the production of the series is interesting... when you see people driving in a car, they're probably not where they are where it seems they are:

Yet despite the premise of a cross-country race, most of the actors in the new series will rarely get behind the wheel of a car outside the studio. Much of the audience could be none the wiser, thanks to advances in digital special effects that have recently made the leap from feature films to television.

"This could not have been done last year," said Loni Peristere, a founder of Zoic Studios and a special-effects guru for "Drive." "We're able to do this because of advances in hardware, advances in software, advances in technique."

A recent visit to the set of "Drive" showed the unusual nature of this project. Most of the recording of actors in cars takes place on a specially designed stage that has no sets, just a giant green curtain draped around three-quarters of the inside of the building.

When the actors are behind the wheel of a car, it is likely to be in one perched atop a three-foot-high pedestal that rides on thin bladders filled with compressed air. The apparatus allows the cars to slide easily across the specially coated floor, much like a puck on an air hockey table. A camera mounted on a crane allows the viewer to swoop over the hood of a car and into the front seat, then travel out a side widow and into another car in the race.

Posted by: John Dowdell at April 14, 2007 07:52 AM

Saw this, and added Drive to my friends. Definitely a neat approach to Twitter, and like you say, an interesting approach at adding value to an event.

Posted by: John at April 14, 2007 08:50 AM