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July 15, 2007
Comparing video architectures
Comparing video architectures: The link goes to a New York Times profile on Veoh. There's Joost, Adobe Media Player, Windows Media Player, iPhone, many other initiatives. I'm trying to figure out the best ways to compare, contrast these different video architectures. The most important so far seems to be how they handle the relative balance-of-power between those who create videos, those who view them, and the advertising network on which they're delivered. Some content creators feel aggrieved at Veoh for aggregating their current web content and cutting their HTML ad revenue. Advertisers like Google's YouTube also have a beef with Veoh over changing the viewing environment. Adobe Media Player seems like it will offer a more equal balance between creators and consumers, and comes from a technology company rather than an advertising company. If the experience is completely contained within a video file (like a YouTube clip) then it's easier to distribute in new environments. But once you tie a social network in there then consumer control over the UI shifts a little down, and that of the ad network shifts a little up. Focusing on "who benefits?" and "who can do what?" seems like it could reveal more of the nature of each project than a technical matrix like "uses rss" and "has bookmarks" would. I'm not sure I'm right, though... does the above make sense to you?
Posted by JohnDowdell at July 15, 2007 03:41 PM
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Comments
A series of 2-dimensional comparisons -- "small multiples" in Tufte's terms -- might serve to compare a bunch of two-ended axes of the type you're talking about with consumer control/ad network control example.
Posted by: George Girton at July 17, 2007 11:55 PM