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July 06, 2007

Kinko Acrobat

Kinko Acrobat: The link goes to a 59K PDF from John Loicano, head of Adobe's Creative Solutions business unit, about the new "Print to Kinko's" button added to Adobe Reader (background). I pulled the three paragraphs of text into the extended entry here -- apologies for the forced linebreaks out of the clipboard. The summary is that there will be face-to-face meetings in ten days, and feedback next week to inform that meeting would be appreciated.

Subject Line: Adobe Reader and FedEx Kinko¹s

It is clear that the recent announcement to connect Adobe Reader with FedEx
Kinko¹s online printing capabilities has caused concern among some of our
partners and key business allies in the print community. Our motivation for
the deal was simple ­ offer customers, who are already printing and shipping
through FedEx Kinko¹s, a more seamless way of getting their print jobs done.
Clearly, the industry did not view our announcement in that way. It was not
Adobe¹s intent to upset our loyal print partners or in-house print service
providers. Adobe has a long history with the print community that we
appreciate and value greatly.

We are currently working to set up a forum with a group of print partners to
serve as an advisory council to Adobe on this issue. We will look for ways
to accommodate your needs and those of the other members of the print
community while respecting our contractual obligations with FedEx Kinko¹s.
The advisory meeting is tentatively scheduled for July 17th. If you have
ideas or
suggestions, please email them to printfeedback@adobe.com by July 11th, so
we can include them in the forum.

Our goal remains steadfast: working with you to improve our customers¹
experiences. Again, thank you for your feedback.

Regards,
Johnny Loiacono
Senior Vice-President
Creative Solutions Business Unit

Posted by JohnDowdell at July 6, 2007 08:09 PM

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