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September 07, 2007
Microsoft's new openness
Microsoft's new openness: Unintentional irony in a CNET piece on "Microsoft opening up on the Web": "Microsoft's newfound openness is evident in several other pieces of the company's strategy. For those who do like the Windows Live services on the Web, the company is making sure they are accessible from non-Microsoft devices as well. The company recently struck a deal with Nokia to make Microsoft services accessible from its smart phones. And as it tries to take on Adobe's ubiquitous Flash with its Silverlight platform for Web developers, Microsoft is again hoping to be seen as open, announcing this week that it will add support for Linux, in addition to Windows and the Mac." They're opening up to newer non-Microsoft eyeballs, not to newer non-Microsoft technologies. To reach audiences on Linux machines it's already very, very easy to share advanced interactive video. The Moonlight effort, like Silverlight and the Office Open XML effort, is a redundancy which primarily serves to reinforce Microsoft's single-source, not-invented-here type of control. In this case, their best tool for the job is not the one which works, but the one which Microsoft owns. The next line in the article contains the key driver: "The idea is that, at some point along the way to the Internet, Microsoft -- and therefore its ad engine -- touch nearly everyone." Developers do not offer enough of a growth market to revive and excite Microsoft's stock price -- if Vista couldn't do it then a new Visual Studio sure won't. The new motto is "Advertisers! Advertisers! Advertisers!"
Posted by JohnDowdell at September 7, 2007 09:01 AM
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Comments
I gotta comment on this one. Again, IMO, Adobe needs to do more with the Open Source community. Open sourcing the Flex SDK was a step, but look, guys, don't try to beat M$ at their own game. Don't go the route of business as usual, profit driven economics. If you want Flash and Flex to survive and evolve then give it up. Open it up even more, make it so millions of potential developers can get it for free and do their thing with it. You will have made many many allies out of those people who are some of the best and the brightest and avoid control and greed dominated companies like M$ and would do their best to fight it if they had someone to give them the tools. Read Slashdot latetly? Those guys are stumbling over themselves between hatred for M$ and hatred for Flash, some of them are even hooraying Silverlight because it's a 'competition for flash'. But Adobe could tip the scales in their favor. Get wise, these guys and many like them are a valuable human resource. Give 'em the tools and turn 'em loose.
Posted by: asai at September 7, 2007 09:53 AM
"a redundancy which primarily serves to reinforce Microsoft's single-source, not-invented-here type of control. In this case, their best tool for the job is not the one which works, but the one which Microsoft owns."
I think this sort of statement is typical of the anti-MS crowd. The primary problem with this is that when MS does use non-MS developed technologies people scream about how MS is stealing. When they don't people scream that MS is producing proprietary crap.
No matter what MS does they will never be on the winning side because folks have made up their minds long ago that MS is the evil Empire.
Personally I applaud MS for recent efforts to become more ubiquitous. I am a staunch Adobe supporter and probably always will be. However, competition is good, and I don't see anything they are doing as any more evil than any other multi-billion dollar company out there. Their technology, or use of technology, often leads to new ideas/technologies or wide adoption of existing ones. AJAX for example...
Posted by: TJ Downes at September 7, 2007 10:22 AM
TJ Downes, nice comment. i like it :)
// chall3ng3r //
Posted by: chall3ng3r at September 8, 2007 05:35 AM
Do you guys see the distinction between opening up to more eyeballs (to gain larger audiences for their proprietary advertising implementations), yet having Office write to OOXML instead of ODF, Powerpoint write binary instead of SWF, trying to make a new browser plugin instead of using what the world has already adopted?
The "openness" mentioned in that article refers to efforts to penetrate larger audiences while still retaining tight, sole control over the technology stack. Do you see this?
jd/adobe
Posted by: John Dowdell at September 8, 2007 09:01 AM
I see it, and I think that all the more reason for Adobe to support true open source standards and initiatives. With Flash being a de-facto standard for rich content, think what more Adobe could do by moving more in the directions of 'standardizing' Flash in some way, and how that would stand in sharp contrast to Microsoft's frankly lame attempts at being 'open'.
Posted by: asai at September 11, 2007 02:13 PM