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January 30, 2008
Punditry vs productry
Punditry vs productry: Last week I was a little cranky at how so many of the year-end technology predictions treated press releases as the equal of shipping technology... seemed cavalier. The antidote may be in the Demo 2008 list... these 77 companies pay over $20,000 each to present for a mere six minutes... they're betting a good chunk of their time and effort. The remarkable thing in the reports, whether at Webware or ZDNet or TechCrunch or even Microsoft sites, is how so many new businesses are relying on Flash, Flex, and AIR technologies. I don't know the sum total -- sometimes you have to dig a little to see the underlying mechanics -- Adobe publishing technologies are part of the invisible underlying background of lots of the most exciting stuff on the web. (Nobody complains anymore about "proprietary PostScript"... fading into the background is a great testament to success.) Anyway, if you've had enough of the "JavaFX is gonna be HUGE, man!" type of weblog punditry, give a glance to the DEMO 2008 product launches... whether how the Sprout Builder interface looks so much like desktop apps of only a decade ago (despite being delivered in a browser!), or how Silobreaker news search puts interactivity on the client as you navigate the news, or how xtranormal creates videos from text for playback on the world's machines, or so many more... these people who are actually building and betting on products today may give the best predictions on the entire technology field. They're placing their bets on the world's real publishing capabilities....
Posted by JohnDowdell at January 30, 2008 01:50 PM
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