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September 20, 2007
AC@MAX: Steven Webster on Design Led Innovation
Design-Led Innovation: Creating Disruptive Experiences
Monday, October 1 3:15 pm - 4:15 pm
Tuesday, October 2 9:15 am - 10:15 am
So at Adobe Consulting, we talk to our customers about "Design Led Innovation" as a way of thinking about how to apply Design-thinking and take a Design-led approach to creating applications that are not just soundly built upon our technology, but useful, usable and desirable not just for our customers, but for their customers.
Taking a departure from my usual "cram as much architecture and code into 60 minutes without pausing for breath" presentation style, I'm going to pull up a little this year, and use the opportunity to share with you our philosophy on application design and development, inspire you I hope with as much of the great work that we've been delivering for our customers (much of which is still pending legal approval for me to show you :) ) and to share with you the approach that we take to design and deliver this work, and help you understand the skills that our contractors and partners can bring to augment our own delivery team.
One of the most rewarding differences for me working for Adobe Consulting rather than iteration::two, is that I no longer have a dynamic tension to resolve between "how much knowledge do we share and how much do we keep for our competitive advantage". Instead, I carry a remit, among others, to ensure that we are enabling the partner and design and development communities, and helping them to be successful - often through working alongside us in engagements. I hope that my talk resonates with many of you, whether you are information architects or visual designers, Flash Developers, Flex developers, LiveCycle Developers a Java Developer or someone who has seen the Silverlight.
I'm going to talk about design and development methodology; since I first installed Flash, I've been a passionate advocate of agile development in the design of Rich Internet Applications, and I'll talk some about how the agile approach dovetails so nicely with innovation and design. My colleagues from our User Experience Practice, including Simon Smith (our Worldwide Practice Director for User Experience Design), Peter Baird (Mr Style Explorer) and George Neill (our most senior European UX guy, who has been designing and delivering RIA since Jeremy Allaire first coind the phrase) will be hovering around beside me I'm sure, and will no doubt step up with observations on our methodology and approach.
But hopefully, more than that, I'm going to get the opportunity to share with you the way we think, the way we apply our technology to solve business problems, the way we apply design to solve business problems, and share with you the insights that led to the applications that I share with you on stage.
This is a public version of a presentation the team and I have been delivering to customers the world over - this is how we get our customers thinking about embracing technology. I can't wait to get you thinking like that as well.
Posted by swebster at September 20, 2007 11:15 AM