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July 26, 2005
Watch Me Change
The Gap has released a new viral ad campaign called Watch Me Change that allows you to configure and dress a 3D character (in theory you configure and dress them to be you) which you then send along to a friend who can watch your character do a dance and a strip tease. Don't worry, there's no nudity folks, this is a Gap ad after all and they're not looking for that kind of press and attention. The content was developed by Crispin Porter + Bogusky in conjunction with Fuel Industries.
Anyway, just a heads up on another interesting ad campaign that makes use of the real-time 3D capabilities found inside Macromedia Director and the Shockwave Player. Enjoy!
Posted by thiggins at July 26, 2005 09:49 AM